“How do you reinvent that experience? We wanted to create an app that was rearchitected for mobile and reimagined.

“Poker is a 200-year-old game,” Giovanello said in a chat at Zynga’s headquarters in San Francisco. Nick Giovanello, the creative director for Poker Mobile, said in an interview with GamesBeat that he joined the team last year at a pivotal time in the history of the 7-year-old game that has been Zynga’s cash cow. The dynamic audio is also aimed at making you feel like you are on a casino floor. The icons are color coded so you can make your choices more easily in games like Texas Hold’Em or a Shootout Tournament.

That’s a lot like modern day casinos, where red makes you feel more aggressive and gold makes you feel rich.